Five by Five immediately got to work after receiving the brief, leveraging their capabilities in project management and client communication to ensure the process ran smoothly and they delivered on time and budget. The team was briefed in May and had six weeks to complete the project, ensuring it could air in time for the summer holidays. The song recommends choosing a lifeguarded beach, swimming between the flags, and floating like a starfish if you get in trouble in the water, as colourful animation plays out the scenes and adds a lighthearted element to the PSA.įive by Five were approached by RNLI to help turn around the production and management of the campaign at a fast pace, supplementing the client’s internal agency who had drafted the initial storyboards and scripts.
#Cartoon lifeboat how to
RNLI’s internal agency worked closely with independent creative and production agency Five by Five on the ‘Seaside Safety Song’, which sees Sandy the lifeguard and her friends offer advice on how to stay safe on the coast. In order to ensure these families keep safe when visiting the coast, the Royal National Lifeboat Institution (RNLI) has debuted an animated sing-along campaign to educate children on water safety. This year in particular, owing to international travel restrictions and a greater reluctance to holiday abroad, we expect millions more people to visit the coast between May and September. RNLI Launches Animated Sing-Along to Help Kids Stay Safe in the SeaĮvery year, around 140 people lose their lives at the UK and Irish coasts.
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